Table of Content
If you’re a first-time buyer trying to get onto the property ladder, the First Homes Scheme could be one of the most affordable routes to ownership. It allows eligible buyers to purchase new build homes at 30–50% below market value, helping more people buy their first home without overstretching financially.
At Strive, we specialise in new build mortgages and affordable home ownership schemes — it’s what we do every day. We’ve helped thousands of first-time buyers move into new build homes across the UK using initiatives like the First Homes Scheme, Shared Ownership, and Discounted Market Sale.
What Is the First Homes Scheme
The First Homes Scheme helps first-time buyers purchase a new build home (or a property previously sold through the scheme) at a discount of between 30% and 50% off the open market value.
The discount is set by an independent valuer and approved by your local authority, ensuring it’s genuine and sustainable. The key aim is to keep homes affordable not just for the first buyer, but for future generations of local first-time buyers too.
Who Can Apply
To qualify for the First Homes Scheme, you must:
- Be 18 or over
- Be a first-time buyer
- Have a combined household income under £80,000 (or £90,000 in London)
- Be able to get a mortgage for at least 50% of the discounted price
- Use the property as your main residence
Local councils may also prioritise key workers or applicants with a local connection.
See What Our Clients Say
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
Posted on Edward HawkinsTrustindex verifies that the original source of the review is Google. We worked with Jack at Strive Mortgages and couldn’t recommend him more highly. He was incredibly responsive throughout our search - even as we had to adjust our LTV several times to make everything work. When it came time to submit the application, rates were changing rapidly across all lenders, but Jack moved fast to get everything submitted and lock in our rate before it changed.I also have a fairly complicated income structure, and Jack handled it brilliantly - knowing exactly how to present everything to satisfy the lender. He made what could’ve been a stressful process feel smooth and under control from start to finish.Posted on Andreas ATrustindex verifies that the original source of the review is Google. As first-time buyers, we were looking for a mortgage advisor to help us navigate this process and avoid making any unnecessary mistakes.We chose to use Jack from Strive Mortgages, and we have to say the whole experience working with him has been great.Not only did he help us secure the agreement in principle within hours, walk us through all the available mortgage options, and run the numbers for us, but he also guided us in choosing the right property (by giving us feedback, pointing out details we weren’t aware of, and advising us on what questions to ask).During the first one-hour free consultation he offered, he uncovered that we could potentially be liable for thousands of pounds in extra tax to HMRC due to a mistake we made earlier this year. Since we spotted it early, we managed to get it sorted.So if you’re looking for someone who is super responsive and has been there, done that hundreds of times, Jack is your guy. I couldn’t recommend him more highly.Posted on Quadri AdeoshunTrustindex verifies that the original source of the review is Google. I had an amazing experience working with Kiran as our mortgage broker. She efficiently sorted out my remortgage with my mum in just a couple of weeks. The entire process was smooth, and he communicated every step clearly, making everything stress-free. I would highly recommend Kiran’s services to anyone looking for a professional and reliable mortgage broker.Posted on Stephen ParkerTrustindex verifies that the original source of the review is Google. Kiran has been professional, supportive and understanding from the start. She guided us through our options, recommended remortgaging, and worked tirelessly to find the best deal. Thanks to her, we can finally plan a future with confidence.I wouldn't hesitate to recommend Kiran to family and friends.Posted on EricaTrustindex verifies that the original source of the review is Google. Highly recommend, it wasn’t an easy one, Jack certainly had his work cut out, but went above and beyond and we got there in the end! Sharon also did an amazing job keeping me up to speed, thank you all for your efforts, very much appreciated.Posted on harryjjgrant grantTrustindex verifies that the original source of the review is Google. I recently purchased our first home and used Strive for our mortgage. The team were always available to answer questions, guided us clearly through the whole process, and made everything feel straightforward and stress-free. Couldn’t have asked for a better experience – highly recommend!Posted on CULT MILKTrustindex verifies that the original source of the review is Google. We went with Strive Mortgages through a recommendation and we’re so happy we did! We worked with Greg from Strive who was really helpful, friendly and supportive. Our first time buying experience took so much longer than we’d anticipated due to various properties falling through and Greg was there every time we needed him at no extra expense, which gave us huge peace of mind. If you’re reading this Greg - thank you a million :)Posted on G TTrustindex verifies that the original source of the review is Google. I’ve had such a brilliant experience with Jamie and Kiran, and I honestly couldn’t have asked for more from a mortgage advisor team. Jamie was fantastic from the outset, giving me a clear introduction and background on the process, setting everything up smoothly, and making sure I was confident in the options available. Once things were underway, Kiran took over my case fully and I have to say she has been outstanding. She has done all the legwork for me, guiding me through every step, chasing things up quickly, and making what could have been a stressful process feel seamless.What stood out most was how flexible and approachable they both were. They often worked late into the evenings, always kept me up to date, and nothing was ever too much to ask. Kiran in particular has been incredibly dedicated, she really went above and beyond to make sure everything stayed on track. Being able to communicate easily over WhatsApp has also made a huge difference, making the whole process quick and convenient around my busy schedule.I would highly recommend Jamie and Kiran to anyone looking for mortgage advice they’re professional, efficient, and genuinely care about making things as straightforward as possible for their clients. A huge thank you to both of them for all their hard work!Posted on Ariana ArmenakasTrustindex verifies that the original source of the review is Google. First time buyers and could not have been happier with Strive Mortgages. This definitely wasn’t an easy case by any means, but Jamie and Jack were reassuring during the whole process. The communication to us was clear and efficient. I will definitely be recommending Strive to future buyers!Posted on Harry BowdenTrustindex verifies that the original source of the review is Google. Prompt, responsive, great work.
Example: How the Discount Works
If a property has a market value of £350,000, a 30% discount reduces the purchase price to £245,000.
Your mortgage and deposit are both based on that discounted price. When you sell, the same discount is applied for the next eligible buyer — ensuring the property stays affordable.
How Lenders View the Scheme
Not every lender supports the scheme yet, but several well-known lenders now offer mortgages for First Homes properties:
Skipton Building Society
- Accepts new build houses and flats
- Up to 95% LTV based on the discounted price
- Minimum 5% deposit (of discounted price)
Nationwide
- Accepts new build houses and flats
- Up to 95% LTV
- Repayment basis only
Leeds Building Society
- Supports both Discounted Market Sale (DMS) and First Homes
- Standard affordability and LTI policy
Deposit, LTV and Affordability
Your deposit and mortgage loan-to-value (LTV) are based on the discounted price — not the full market value.
Example:
- Market value: £300,000
- Discounted price: £210,000 (30% discount)
- 5% deposit: £10,500
- Mortgage: £199,500
Because the loan is based on the lower price, affordability checks can be easier to meet than for a full-priced property.
Pros and Cons of the First Homes Scheme
Pros:
- Buy at 30–50% below market value
- Smaller deposit requirement
- Keeps homes affordable for future buyers
- Available on new build houses and flats
- Supported by major lenders like Nationwide, Skipton and Leeds
Cons:
- Must sell with the same discount applied
- Limited availability across developments
- Local authority approval required
- Cannot be rented out — must remain your main residence
How to Find First Homes Scheme Properties
Check local council websites
Most councils list approved First Homes or affordable ownership developments in your area.
Use major property portals
Search for terms like:
- “First Homes Scheme”
- “Discounted Market Sale”
- “Local first-time buyer scheme”
Ask local developers
Many developers reserve a portion of plots for First Homes buyers. Their sales offices can confirm availability and eligibility.
Required Documentation
You’ll need a Disclosure of Incentives Form referencing the First Homes Scheme, confirming:
- The discount level and local authority approval
- The independent valuation supporting the price
- That it’s a genuine scheme discount (not a developer incentive)
Selling or Letting a First Homes Property
You can’t rent out a First Homes property — it must remain your primary residence.
When selling, you must apply the same discount percentage for the next eligible first-time buyer. This ensures long-term affordability and compliance with the scheme.
Why Choose Strive for Your First Homes Scheme Mortgage
Buying a home under the First Homes Scheme can feel complicated — with eligibility checks, local authority sign-off and lender criteria to navigate.
That’s where Strive comes in.
We specialise in new build mortgages and affordable home ownership schemes. Our team understands every stage of the process, from developer paperwork to lender approvals.
We’ll:
- Confirm your eligibility and affordability
- Match you with the right lender
- Manage your mortgage application from start to finish
- Coordinate with solicitors, developers and the local authority
We’re proud to be recognised among the top new build mortgage brokers in the UK
Jamie Elvin
Jamie is an expert in all things mortgages, and our most experienced broker. Connect with Jamie and get started to see how Strive Mortgages can help you.