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Buying a new build is exciting — spotless bathrooms, a brand-new kitchen, great energy efficiency, and no chain to worry about. But one question often lingers in the background: do new builds lose value once you move in?
At Strive, we’re new build mortgage experts working with buyers across the UK. We’ve seen how prices behave — the early premium, the short-term dips, and the long-term recovery. Here’s what actually happens, why values can fall at first, and how you can protect your equity from day one.
Why do new builds lose value in the short term?
It’s common for new builds to lose value in the first couple of years, and there are several reasons why:
- The new build premium – You pay more for being the first owner. Once someone’s lived in it, that premium disappears and the value adjusts to local resale prices.
- Warranties lose value over time – A key selling point is the 10-year structural warranty. When you sell after a few years, the buyer only benefits from what’s left, which makes your home slightly less appealing. You can learn more about what these warranties cover in our guide on new build warranty requirements.
- Incentives can inflate the headline price – Developer perks like cashback, stamp duty paid, or free upgrades make your deal look better but don’t necessarily reflect the true market value. Valuers and lenders strip these out when assessing your home later.
- No Help to Buy or First Homes incentives on resale – Schemes like Help to Buy don’t apply to second-hand sales, and if you bought under the First Homes scheme, resale values can be capped by local restrictions.
- Oversupply in the area – When lots of similar homes go up nearby, the market can become saturated. Too much supply naturally softens prices until demand catches up.
- Market timing – Buying near a market peak means you might see a temporary dip once conditions normalise.
How your deposit affects your risk
Your deposit plays a big part in how protected you are from short-term price movements:
- Small deposit (5%–10%) – You’re more exposed. Even a small price drop could push you into negative equity, making it harder to remortgage later.
- Medium deposit (15%–25%) – You’ve got a buffer, and you’ll usually qualify for better rates too.
- Large deposit (40%+) – You’re well-protected. Even if values dip, your low loan-to-value means flexibility and strong remortgage options.
At Strive, we look at your full picture — deposit, developer incentives, build stage, and timing — to find the right lender for your circumstances. You can explore the best new build mortgage lenders to see which providers tend to offer competitive rates and flexible criteria.
Do new builds go up in value?
Yes, over time most do — especially in strong locations. Once the development is complete and the local area matures, values usually recover and rise in line with the wider market.
You’re most likely to see strong growth when:
- You buy early in a development before later price rises
- The area benefits from new infrastructure, schools, or transport links
- You negotiate a fair price rather than paying full list value
- Local supply becomes limited and demand picks up
Over five to ten years, good-quality new builds in desirable areas tend to perform just as well — or better — than older homes nearby.
Can you negotiate on a new build?
Absolutely. Developers have targets and timelines to hit, and there’s often room to move if you time it right. You’ll have the best chance if you:
- Can move quickly
- Buy near the end of a developer’s financial quarter or year
- Have no chain
- Choose a plot that’s been sitting unsold
If they won’t budge on price, negotiate extras like flooring upgrades, appliances, or a stamp duty contribution. These add real value without changing the recorded sale price — which can also help future valuations.
How falling values affect your mortgage and remortgage
If your property value dips, your loan-to-value (LTV) rises — and that can limit your remortgage options or mean higher rates.
For example, if you bought with a 5% deposit and the property value falls by 5%, your equity is effectively gone. You’ll still own the home, but moving to a new lender could be tricky unless you pay extra off the balance.
If you started with a larger deposit, you’ll have more flexibility and likely stay within a favourable LTV band when your fixed rate ends.
At Strive, we think ahead. We’ll structure your mortgage to keep options open — whether that’s a longer fix, strategic overpayments, or lender choices that suit your long-term goals.
How to avoid negative equity on a new build
Negative equity happens when your mortgage balance is higher than your home’s market value — something new build buyers can be more exposed to in the early years. The good news? With the right approach, you can protect yourself and build equity faster.
Here are a few smart ways to stay ahead:
- Choose a five-year fixed rate – It gives you stability and protects you from short-term market dips, letting your property value settle before you need to remortgage.
- Make regular overpayments – Even small monthly overpayments can make a big difference, helping you reduce your balance and grow equity faster.
- Opt for a shorter mortgage term (if affordable) – Paying your loan off sooner means more of your monthly payment goes towards the capital, not just the interest.
- Put down the largest deposit you comfortably can – The more equity you start with, the less vulnerable you are to price fluctuations — and you’ll usually get access to better rates too.
- Buy in areas with strong fundamentals – Focus on locations with good transport links, employment hubs, and limited new build supply. These factors tend to support steady long-term growth.
By combining these steps, you’ll strengthen your financial position and stay in control — even if property values move around in the short term.
See What Our Clients Say
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
Posted on Edward HawkinsTrustindex verifies that the original source of the review is Google. We worked with Jack at Strive Mortgages and couldn’t recommend him more highly. He was incredibly responsive throughout our search - even as we had to adjust our LTV several times to make everything work. When it came time to submit the application, rates were changing rapidly across all lenders, but Jack moved fast to get everything submitted and lock in our rate before it changed.I also have a fairly complicated income structure, and Jack handled it brilliantly - knowing exactly how to present everything to satisfy the lender. He made what could’ve been a stressful process feel smooth and under control from start to finish.Posted on Andreas ATrustindex verifies that the original source of the review is Google. As first-time buyers, we were looking for a mortgage advisor to help us navigate this process and avoid making any unnecessary mistakes.We chose to use Jack from Strive Mortgages, and we have to say the whole experience working with him has been great.Not only did he help us secure the agreement in principle within hours, walk us through all the available mortgage options, and run the numbers for us, but he also guided us in choosing the right property (by giving us feedback, pointing out details we weren’t aware of, and advising us on what questions to ask).During the first one-hour free consultation he offered, he uncovered that we could potentially be liable for thousands of pounds in extra tax to HMRC due to a mistake we made earlier this year. Since we spotted it early, we managed to get it sorted.So if you’re looking for someone who is super responsive and has been there, done that hundreds of times, Jack is your guy. I couldn’t recommend him more highly.Posted on Quadri AdeoshunTrustindex verifies that the original source of the review is Google. I had an amazing experience working with Kiran as our mortgage broker. She efficiently sorted out my remortgage with my mum in just a couple of weeks. The entire process was smooth, and he communicated every step clearly, making everything stress-free. I would highly recommend Kiran’s services to anyone looking for a professional and reliable mortgage broker.Posted on Stephen ParkerTrustindex verifies that the original source of the review is Google. Kiran has been professional, supportive and understanding from the start. She guided us through our options, recommended remortgaging, and worked tirelessly to find the best deal. Thanks to her, we can finally plan a future with confidence.I wouldn't hesitate to recommend Kiran to family and friends.Posted on EricaTrustindex verifies that the original source of the review is Google. Highly recommend, it wasn’t an easy one, Jack certainly had his work cut out, but went above and beyond and we got there in the end! Sharon also did an amazing job keeping me up to speed, thank you all for your efforts, very much appreciated.Posted on harryjjgrant grantTrustindex verifies that the original source of the review is Google. I recently purchased our first home and used Strive for our mortgage. The team were always available to answer questions, guided us clearly through the whole process, and made everything feel straightforward and stress-free. Couldn’t have asked for a better experience – highly recommend!Posted on CULT MILKTrustindex verifies that the original source of the review is Google. We went with Strive Mortgages through a recommendation and we’re so happy we did! We worked with Greg from Strive who was really helpful, friendly and supportive. Our first time buying experience took so much longer than we’d anticipated due to various properties falling through and Greg was there every time we needed him at no extra expense, which gave us huge peace of mind. If you’re reading this Greg - thank you a million :)Posted on G TTrustindex verifies that the original source of the review is Google. I’ve had such a brilliant experience with Jamie and Kiran, and I honestly couldn’t have asked for more from a mortgage advisor team. Jamie was fantastic from the outset, giving me a clear introduction and background on the process, setting everything up smoothly, and making sure I was confident in the options available. Once things were underway, Kiran took over my case fully and I have to say she has been outstanding. She has done all the legwork for me, guiding me through every step, chasing things up quickly, and making what could have been a stressful process feel seamless.What stood out most was how flexible and approachable they both were. They often worked late into the evenings, always kept me up to date, and nothing was ever too much to ask. Kiran in particular has been incredibly dedicated, she really went above and beyond to make sure everything stayed on track. Being able to communicate easily over WhatsApp has also made a huge difference, making the whole process quick and convenient around my busy schedule.I would highly recommend Jamie and Kiran to anyone looking for mortgage advice they’re professional, efficient, and genuinely care about making things as straightforward as possible for their clients. A huge thank you to both of them for all their hard work!Posted on Ariana ArmenakasTrustindex verifies that the original source of the review is Google. First time buyers and could not have been happier with Strive Mortgages. This definitely wasn’t an easy case by any means, but Jamie and Jack were reassuring during the whole process. The communication to us was clear and efficient. I will definitely be recommending Strive to future buyers!Posted on Harry BowdenTrustindex verifies that the original source of the review is Google. Prompt, responsive, great work.
Strive, New Build Mortgage Experts
New builds can dip in value soon after completion — but that’s normal. Over time, quality homes in the right areas tend to recover and appreciate. The key is going in with a clear plan: understanding your mortgage options, deposit size, and the market you’re buying into.
At Strive, we specialise in new build mortgages. We know how lenders view new developments, how to manage off-plan purchases, and how to structure your loan to protect your investment long term.
If you’re thinking about buying new, explore our full new build mortgage guide or get in touch with our team for tailored advice. We’ll help you secure the right deal — and the peace of mind that comes with it.
Jamie Elvin
Jamie is an expert in all things mortgages, and our most experienced broker. Connect with Jamie and get started to see how Strive Mortgages can help you.