Table of Content
Introduction
Buying your first home is an exciting milestone, but it can also feel overwhelming—especially in London, where property prices are among the highest in the UK. With its vibrant culture, thriving job market, and endless opportunities, London is a fantastic place to live, but getting onto the property ladder here can be challenging.
The average first-time buyer in London is now over 36 years old, and this figure continues to rise as affordability remains a significant barrier. However, the good news is that mortgage lenders are introducing more schemes and ‘helping hand’ products to support buyers. If you’re looking to purchase your first home in London, understanding the market and available mortgage options is crucial.
Let’s explore the key aspects of buying your first home in London, from affordability concerns to mortgage options and top tips for securing the best deal.
Affordability Challenges for First-Time Buyers in London
London’s property market is one of the most competitive in the UK, and affordability is often the biggest hurdle for first-time buyers. High property prices mean that buyers need larger deposits and higher income levels to secure a mortgage. Many struggle to save while paying high rents and covering other living costs.
Thankfully, lenders have recognized this challenge and are introducing products to make homeownership more accessible for first-time buyers.
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How lenders are making it easier for first-time buyers:
- Helping hand mortgages – These are designed specifically for first-time buyers, offering increased borrowing potential compared to standard mortgage products. Some lenders allow family members to assist with security for the mortgage, making it more attainable.
- Higher income multiples – Typically, lenders will offer loans up to 4.5 times your income, but some will now lend up to 5.5x or even 6x your salary, helping you afford more expensive properties.
- Minimum income requirements – If you’re aiming for one of these higher borrowing multiples, most lenders will require you to earn at least £40,000 per year and commit to a five-year fixed-rate mortgage.
- Low deposit options – Some lenders allow you to purchase with just a 5% deposit, meaning you don’t have to save for years before buying your first home.
Deposit Requirements
A deposit is one of the biggest financial hurdles for first-time buyers. Traditionally, lenders required deposits of 10-20%, but today, there are more flexible options available to help you get onto the property ladder sooner.
Things to know about deposits:
- 5% deposit mortgages – Many lenders now offer these as a standard option for first-time buyers, making it easier to step onto the property ladder without saving for years.
- 100% LTV mortgages – A few lenders even provide mortgages with no deposit required, allowing you to borrow 100% of the property’s value. However, these come with strict eligibility requirements and usually require a family member to act as a guarantor.
- A larger deposit means better rates – While a 5% deposit is the minimum, if you can save more (e.g., 10-15%), you’ll get access to better mortgage rates and lower monthly payments.
Buying Costs
Beyond the deposit and mortgage repayments, there are additional costs involved in buying a home that first-time buyers should be aware of.
Common home-buying costs to consider:
- Stamp Duty – This is a tax applied to property purchases over a certain price threshold. First-time buyers get some relief, but it’s important to check the latest rules. Use our Stamp Duty Calculator to estimate your costs.
- Legal fees – Hiring a solicitor or conveyancer is necessary for handling the legal side of buying a property. This typically costs between £1,000 and £2,500.
- Survey fees – A property survey ensures there are no hidden issues with the home. Costs vary depending on the survey type.
- Mortgage arrangement fees – Some lenders charge fees for setting up your mortgage. These can sometimes be added to the loan but will accrue interest.
See What Our Clients Say
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
Ashley Oldershaw2025-03-12Trustindex verifies that the original source of the review is Google. We worked with Jack, who was very clear in his explanations, spent some time learning about our situation and presented us with our options and the pros and cons of each. He was also very proactive and understood that this was unfamiliar territory for us. Jack made sure that he did everything he could to provide a smooth process from start to finish, which helped us out a lot. Thanks, Jack! Farshad Farzaneh2025-03-11Trustindex verifies that the original source of the review is Google. Jack Johnson is the mortgage broker we used from Strive mortgages and he has been very helpful and an absolute easment for the whole process of getting a mortgage. He's easy to get hold of and makes plenty of time for his clients. He has useful contacts across the industries (banks and estate agents) which can be helpful in many circumstances, especially for quick answers and resolutions to problems. Mark Williams2025-03-11Trustindex verifies that the original source of the review is Google. Jamie has been consistent in providing me with an excellent service over many years, so I wouldn't dream of using anyone else. I've also recommended him to friends and family. Peter Macciochi2025-03-11Trustindex verifies that the original source of the review is Google. James has always been detailed but extraordinarily helpful. Always get the best advice and deals out there - simply do not go anywhere else !! Matt Ploszajski2025-03-08Trustindex verifies that the original source of the review is Google. They did a great job arranging our mortgage. Very supportive and talked us through everything very clearly. Polly Alice2025-03-08Trustindex verifies that the original source of the review is Google. Highly recommend the service. Jack was a great help answering any questions I had about the process. Great value for money, and makes the whole process less daunting. Samantha Kilford2025-03-05Trustindex verifies that the original source of the review is Google. I highly recommend Jack and the team at Strive Mortgages. As a first time buyer, I was entirely clueless and Jack has been incredibly helpful at de-mystifying the entire process. Everything has been efficient and as stress-free as possible. A real top-notch advisor, Jack is always available to answer questions and provide expert guidance - I couldn't ask for more! mark slade2025-03-02Trustindex verifies that the original source of the review is Google. Absolutely fantastic. On your side right from the start. I will be recommending Strive Mortgages at every opportunity. Thank uou so much!! H W2025-02-25Trustindex verifies that the original source of the review is Google. Very professional and efficient service that always has your best interests at heart.They set up a WhatsApp group to enable my wife and I to have seamless and rapid communication with the broker on both the mortgage application process and any general queries we had in relation to mortgages.I would highly recommend them to anyone looking to take the stress out of moving. R A2025-02-25Trustindex verifies that the original source of the review is Google. Jamie and his team at Strive Mortgages have been fantastic from start to finish. The process was so smooth and efficient. Jamie was always so easy to get a hold of to answer any queries we had and ensured we were happy and comfortable throughout.Id highly recommend anyone to use Strive Mortgages and will certainly continue to use Strive for all our mortgage needs!
Should You Buy or Rent in London?
Many first-time buyers in London debate whether they should continue renting or take the plunge into homeownership. While renting provides flexibility, buying can be a better long-term investment.
Pros of Buying:
- You are investing in an asset that could increase in value.
- Monthly mortgage payments are often lower than renting in the long term.
- You gain stability and full control over your living space.
Cons of Buying:
- You need a deposit and additional upfront costs.
- Homeownership comes with maintenance responsibilities.
- Selling a property takes time and can be costly if you need to move quickly.
Common Mistakes When Buying Your First Home
It’s easy to get caught up in the excitement of buying your first home, but avoiding common mistakes can save you money and stress.
First-time buyer mistakes to avoid:
- Searching for properties before securing a mortgage agreement in principle.
- Underestimating the total cost of buying and moving.
- Overstretching your budget, leading to financial strain.
- Not checking leasehold terms when buying a flat.
- Making rushed decisions without considering future needs.
Freehold vs. Leasehold – What’s the Difference?
- Freehold – You own the property and the land it sits on, giving you complete control.
- Leasehold – You own the property but not the land, and you may have to pay annual ground rent and service charges. Many flats in London are leasehold, so it’s important to understand the terms before buying.
Monthly Costs
Your mortgage isn’t the only ongoing cost of homeownership. Other monthly expenses include:
- Council tax – This varies depending on the borough and property value.
- Service charges (for leasehold properties) – Covers maintenance of shared areas.
- Utility bills – Water, electricity, gas, and broadband.
Use our Mortgage Repayment Calculator to estimate your potential costs.
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How to Improve Your Chances of Getting a Mortgage in London
- Save a larger deposit – A higher deposit gives you access to better mortgage rates.
- Boost your credit score – Pay bills on time and reduce outstanding debts.
- Show stable income – A steady job and consistent earnings increase your chances.
- Keep existing debts low – Lenders assess your affordability based on existing debt levels.
- Use a mortgage broker – They can help you find the best deals for your situation.
Why Use a Mortgage Broker?
A mortgage broker simplifies the process by comparing deals across multiple lenders and finding the best option for your circumstances.
Benefits of working with a mortgage broker:
- Access to exclusive mortgage rates.
- Expert advice tailored to your financial situation.
- Help with paperwork and application submissions.
- Saves time by searching the market for you.
How Strive Can Help
At Strive, we specialize in helping first-time buyers secure mortgages in London. Our team of experts will:
- Find the best mortgage for your situation.
- Explain affordability and eligibility requirements.
- Guide you through the entire mortgage application process.
Ready to buy your first home? Contact Strive today for expert mortgage advice tailored to London’s competitive property market.
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Jamie Elvin
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