Mortgage for Influencer and Content Creator in Islington, London

The Challenge

Our client, a London-based influencer and content creator, was ready to stop renting and buy his first home in Islington — a stylish £750,000 flat in one of the capital’s most creative neighbourhoods.

Having been self-employed for two years, his first year’s accounts showed a modest profit. However, the second year saw a dramatic increase in income as his brand partnerships and online reach grew rapidly.

When he approached several high-street lenders, most struggled to understand his work. The unpredictable nature of sponsorship deals, year-on-year income changes, and the creative industry itself made traditional affordability checks difficult. On paper, he looked “too unpredictable” — even though his business was thriving.

The Solution

At Strive, we specialise in helping self-employed professionals, business owners, and creatives who don’t fit the standard 9-to-5 profile.

We knew the key was finding a lender who could see beyond early trading figures and recognise genuine business growth. After assessing his accounts, brand contracts, and upcoming projects, we approached Coventry Building Society — a lender known for its balanced, common-sense approach.

Coventry accepted that the first year was about building traction, and the second year’s performance showed clear, sustainable growth. They were happy to lend at 90% loan-to-value, offering a competitive rate that aligned with his financial situation and long-term goals.

How Strive Helped

We began by taking the time to really understand how his income worked — from brand collaborations and sponsorships to ongoing social media partnerships. Once we had a full picture, we translated that income into a clear format lenders could easily understand.

Next, we showcased the strength of his growing business. By presenting detailed accounts, signed contracts, and upcoming projects, we demonstrated not just past success but a clear pattern of stability and continued growth.

Finally, we used our strong relationship with Coventry Building Society to position the case with confidence. By highlighting the real story behind the figures, we secured a successful mortgage approval — proving that creativity and financial credibility can absolutely go hand in hand.

The Outcome

Our client secured his first home in Islington — a modern flat that perfectly fits his lifestyle — while continuing to grow his creative career in the heart of London.

He later shared that working with Strive felt like having a broker who “actually got it” — someone who understood both the creative world and how to position his income for mortgage success.

Client’s Words

“I’d spoken to a few banks before Strive, but none of them really understood what I do for a living. My income doesn’t come from a regular salary — it’s brand deals, campaigns, and online work — and most lenders just couldn’t see how that fit into a mortgage.

Strive instantly got it. They asked the right questions, explained everything clearly, and handled all the details with the lender. I never felt judged or misunderstood — just supported.

Now I’ve got my own place in Islington, and it still feels surreal. I couldn’t have done it without them.”

If you’re self-employed, an influencer, or a freelancer looking for a mortgage in London, Strive can help you find the right lender who truly understands your world.

You can also learn more about how we work as a mortgage advisor in London or explore our local expertise as a mortgage broker in Islington.