Accountant in London Buys First Home in Fulham using Net Profit’s

The Challenge

Our client, an accountant based in London, had recently gone self-employed after setting up his own practice. Like many accountants, he kept his salary and dividends low for tax efficiency — just £40,000 a year — but his firm was performing extremely well, with profits of around £220,000.

When he approached his own bank for a mortgage, they focused only on his salary and dividends, offering just £185,000. For someone running a thriving business, that felt like a punch in the gut.

He wasn’t looking for anything extravagant — just a £650,000 mortgage to buy his first home in Fulham — but the numbers simply didn’t add up in his bank’s eyes.

The Solution

At Strive, we knew exactly how to approach this. Instead of relying on salary and dividends, we focused on lenders who consider total net profit for self-employed professionals.

After reviewing his accounts and preparing a strong case, we placed the application with a lender that recognised his full earning potential — offering over £1 million based on his business profits.

Of course, he didn’t need to borrow that much, but it showed the power of presenting income properly and choosing the right lender.

In the Client’s Words

“I’d spoken to my bank and was honestly deflated — they made me feel like I’d done something wrong by running my own business. Strive looked at my accounts, understood how my income actually worked, and found a lender that valued the business I’d built. I ended up buying my first home in Fulham with a mortgage that made sense. I couldn’t have done it without them.”

The Outcome

• Client: Self-employed accountant, London
• Property: First-time buyer purchase in Fulham
• Loan size: £650,000
• Lender offer: Over £1 million based on profit
• Challenge: Low declared income due to tax-efficient structure
• Solution: Lender assessing net profit and salary, not just dividends

Strive: Specialist Mortgage Advice for Accountants

At Strive, we specialise in mortgages for accountants — whether you’re employed, self-employed, or a partner in practice. We understand how your income works, from profit shares to retained earnings, and know exactly which lenders to approach to maximise your borrowing potential.

If you’re an accountant looking to buy, remortgage, or move home, we’ll make the process clear, efficient, and tailored to your goals.

Get in touch today to discuss your options or read more about mortgages for accountants.