Case Study: London Couple Secures Concessionary Purchase Mortgage

When house prices and the cost of living are rising, finding a way onto the property ladder can feel impossible. But sometimes the right set of circumstances, paired with the right advice, can make all the difference.
Recently, we helped a London couple secure their home through a concessionary purchase mortgage, saving them money, building instant equity, and keeping the process stress-free for their landlord.

The Situation

Our clients had been renting the same property in London for years. They’d just renewed their tenancy when their landlord decided to sell quickly in order to move overseas.

Instead of listing the property with an estate agent, the landlord offered them the opportunity to buy it directly — and at a 5% discount below market value. This saved him time, estate agency fees, and the risk of an empty property.

For the tenants, it was the perfect chance to own the home they already loved.

The Numbers

• Property market value: £400,000
• Discount offered by landlord (5%): £20,000
• Agreed purchase price: £380,000
• Clients’ own deposit: £20,000
• Mortgage arranged: £360,000 (90% LTV)

By combining the landlord’s concessionary discount with their own savings, our clients only needed to put in £20,000 of their own money to buy a £400,000 home — instantly building equity in the process.

The Challenge

Not all lenders are happy with concessionary purchases, especially when they involve landlords selling to tenants. Some lenders will only accept family sales, while others have strict minimum discount requirements.

Our couple came to us unsure whether this type of deal was even possible. They knew they could afford the repayments but didn’t know which lenders would consider the case.

How Strive Helped

At Strive Mortgages, we specialise in concessionary purchase mortgages — whether from family, landlords, or developers. We knew exactly which lenders would consider this situation and structured the application to make it as strong as possible.

• We found a lender who accepted a 5% landlord discount plus 5% client deposit.
• We secured a competitive 90% LTV mortgage rate, keeping monthly payments affordable.
• We worked closely with the solicitors to ensure the landlord’s quick sale requirements were met.

The result? A smooth purchase that worked for everyone involved.

Clients’ Words

“We’d been renting here for years and never thought we’d actually be able to buy the place. When our landlord said he wanted to sell, we were worried he’d put it on the open market and we’d have to move out. Strive explained how a concessionary purchase works, found us the right lender, and made everything feel straightforward. We only needed to put in £20,000, and now we own our home — it feels amazing.”

Why This Worked for Everyone

• The landlord got a quick, no-fuss sale before relocating overseas. No estate agency fees, no empty property risk.
• The clients secured a home they already loved, built instant equity, and avoided the stress of moving.

Could a Concessionary Purchase Work for You?

At Strive, we’ve helped many buyers turn concessionary opportunities into successful mortgages. Whether it’s buying from a family member or a landlord, we know the lenders, criteria, and processes to make it happen.

👉 Read more in our full guide: Concessionary Purchase Mortgage  
Mortgage Advisor in London