Experienced in securing large loan amounts and complex income cases
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At Strive, we’re here to help you navigate the fast-paced property market with confidence. Whether you’re buying your first home, moving to a larger property, or expanding your investment portfolio, our expert team provides tailored mortgage advice to suit your needs.
We believe professional mortgage advice should be accessible to all. Whether you’re a first-time buyer, a homeowner looking to remortgage, or a landlord searching for the best buy-to-let deal, we’re here to guide you. As an independent mortgage adviser, we have access to a wide range of lenders, ensuring you get the most competitive mortgage for your situation. Our priority is finding the right deal for you by understanding your goals and securing the best terms available.
Willesden, located in the London Borough of Brent, is a lively and well-connected area known for its diverse community and strong transport links. Once a quiet suburb, Willesden has evolved into a popular residential spot with a mix of independent shops, cafes, and restaurants, particularly along Willesden High Road. The area is home to several green spaces, including Gladstone Park, which offers scenic walking trails and panoramic views of London. Willesden benefits from excellent transport options, with Willesden Green and Dollis Hill stations on the Jubilee Line providing quick access to Central London, making it a convenient choice for commuters and city professionals.
We’re a team of friendly, down-to-earth, and dedicated professional brokers with extensive experience in residential and buy-to-let mortgages across the whole market. Our business thrives on referrals and word of mouth, and we’re proud to put exceptional service at the heart of everything we do. This commitment has earned us over 200 5-star reviews on Google and Trustpilot.
We conduct most of our appointments via phone or video call, ensuring a convenient and personalised experience for our clients.
Complete the form below and we will get in touch with you.
Whatever stage you’re at, it’s never too early to reach out.
View all 54 reviews on Trustpilot
Buying your first home? We make the mortgage process simple, guiding you every step of the way. Click here to learn more.
Getting onto the property ladder can feel overwhelming, but at Strive Mortgages, we make the process simple and stress-free. With years of experience helping first-time buyers secure the right mortgage, we’ll guide you through every stage—from your initial application to the moment you get the keys. Our team is always on hand to answer questions, handle the paperwork, and ensure everything moves smoothly so you can focus on finding your dream home.
Is your current mortgage deal expiring? Looking to access equity or secure a better interest rate? Whether your financial situation has changed due to family circumstances, career moves, or other life events, our mortgage experts will help you find the best remortgage options. We compare thousands of products from across the market, ensuring you get the most competitive deal tailored to your needs—no matter how complex your situation may be.
We work with first-time and portfolio landlords to help them secure finance for their next property deal. Buy-to-let mortgage affordability criteria is more stringent than ever, putting a strain on rental margins. Our team of experienced buy-to-let mortgage advisers will assess your financial situation and goals to come up with a solution, including purchasing properties through a Limited Company to offset mortgage interest costs.
Relocating can be an exciting but challenging process—especially when it comes to your mortgage options. Should you transfer your existing mortgage or switch to a new deal? That’s where we come in. Whether you’re upsizing to accommodate a growing family, moving for career opportunities, or downsizing for a simpler lifestyle, our mortgage specialists will handle the legwork. We compare competitive home mover mortgage products across the market, ensuring you get the best possible deal tailored to your needs while making your transition seamless.
Thinking about keeping your current property as a rental while buying a new home? A let-to-buy mortgage allows you to do just that—giving you the flexibility to become a landlord while securing a mortgage for your next home. Managing two mortgages may sound complex, but our expert brokers will walk you through the process, helping you assess affordability, rental yields, and lending criteria to maximize your investment potential.
Not everyone fits the standard lending criteria, but that shouldn’t stop you from securing a mortgage. Whether you’re a contractor, freelancer, self-employed professional, or working in a niche industry, we have access to specialist lenders who understand non-traditional income structures. We also assist professionals such as doctors, teachers, and legal experts in finding exclusive mortgage products tailored to their careers. Our expertise ensures you’re matched with the right lender, improving your chances of approval and securing a mortgage that suits your financial profile.
Buying a home is one of life’s biggest financial commitments, so having the right protection in place is essential. From income protection and critical illness cover to life insurance and home insurance, we help you navigate the best policies to safeguard your mortgage and your loved ones. We’ll guide you through what’s necessary, what’s optional, and what provides the best coverage—ensuring you have financial peace of mind, no matter what the future holds.
Whatever stage you’re at, it’s never too early to reach out.
View all 53 reviews on Trustpilot
5 star based on 203 Google reviews
The average property price in Willesden over the past year has been approximately £600,000, reflecting its desirability and strong demand.
Housing in the area includes a mix of Victorian terraces, Edwardian houses, and modern apartment developments, catering to a variety of buyers. Willesden’s appeal has grown in recent years due to its transport connectivity, ongoing regeneration, and proximity to more expensive neighbourhoods like West Hampstead and Queen’s Park. With continued investment in local amenities and infrastructure, Willesden remains an attractive option for families and professionals looking for a vibrant yet well-connected place to live.
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
✅ Independent, whole-of-market mortgage advice
✅ Personal, down-to-earth service
✅ Over 200 five-star reviews
✅ Transparent, jargon-free guidance
✅ Phone and video appointments for your convenience
Jamie is our founder & most experienced broker. He began his journey in financial services during the credit crunch and has since gained a wealth of knowledge from the ups and downs of the property market. His passion for the industry and commitment to delivering an unrivalled customer service experience led him to establish Strive.
His “yes can do” attitude and love for the industry has made him determined to help as many people as possible achieve their home ownership aspirations and provide them with access to clear, transparent mortgage advice.
Jamie specialises in residential mortgages, buy-to-let mortgages, and complex finance deals.
Jamie is our founder & most experienced broker. He began his journey in financial services during the credit crunch and has since gained a wealth of knowledge from the ups and downs of the property market. His passion for the industry and commitment to delivering an unrivalled customer service experience led him to establish Strive.
His “yes can do” attitude and love for the industry has made him determined to help as many people as possible achieve their home ownership aspirations and provide them with access to clear, transparent mortgage advice.
Jamie specialises in residential mortgages, buy-to-let mortgages, and complex finance deals.
It doesn’t matter what stage you’re at, we’re here to help. Whether you’ve already had an offer accepted on a property or you need advice on your deposit and how much you can borrow, reach out to us today.
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Strive Mortgages is rated 5 out of 5 based on 213 Google Reviews.
Strive Mortgages Ltd is an appointed representative of PRIMIS Mortgage Network, a trading Name of Personal Touch Financial Services Ltd. Personal Touch Financial Services Ltd is authorised and regulated by the Financial Conduct Authority.
The guidance contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.
YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.
Strive Mortgages Ltd. 45 Albemarle Street, 3rd Floor, Mayfair, London W1S 4JL.
Company registration number 14076989. Registered in England & Wales.
We are committed to providing a professional service to all our customers.
If you are unhappy then we want to hear about it so we can try to put things right. With this in mind, we have the following complaints procedure in place.
You can make a complaint by any reasonable means including telephone, letter, or email.
Our contact information:
• Write to: 19 Goldsmid Road, Hove, BN3 1QA
• Telephone: 0330 043 1121
• Email: [email protected]
If you prefer, you can also refer your complaint to PRIMIS directly using the following contact details:
• Write to – PRIMIS Mortgage Network, Customer Resolution Team, Ground Floor, Birmingham Business Park, B37 7YT.
• Telephone: 0121 767 1139
• Email: [email protected]
You can also complain via their website: https://www.primis.co.uk/home/customers/complaints/. The same section of the website contains more information about PRIMIS’ role in complaints handling and about how Appointed Representative relationships work.45 Albemarle Street, 3rd Floor, Mayfair, London W1S 4JL
