Central London is the heart of the capital, offering a vibrant mix of history, culture, commerce, and world-class attractions. Stretching across boroughs such as Westminster, Camden, and the City of London, this area is home to some of the most iconic landmarks, including Buckingham Palace, the Houses of Parliament, and the British Museum. Central London is a hub for business, entertainment, and dining, with areas like Soho, Covent Garden, and the South Bank providing an exciting mix of theatres, restaurants, and shopping destinations. Despite its fast-paced environment, Central London also offers green spaces such as Hyde Park and St. James’s Park, allowing residents to enjoy a balance of urban life and relaxation. With unparalleled transport links, including major rail stations, Underground services, and the Elizabeth Line, Central London remains one of the most well-connected areas in the world.
The average property price in Central London over the past year has been around £1,200,000, reflecting its status as one of the most expensive and prestigious areas in the city.
Housing in Central London includes everything from elegant Georgian and Victorian townhouses in areas like Marylebone and Bloomsbury to luxury apartments in Mayfair and high-rise developments along the Thames. The area attracts a mix of affluent homeowners, investors, and professionals who value its convenience and cultural offerings. While property prices remain high, Central London continues to be a prime location for those seeking a sophisticated and well-connected urban lifestyle.
Getting onto the property ladder can feel overwhelming, but at Strive Mortgages, we make the process simple and stress-free. With years of experience helping first-time buyers secure the right mortgage, we’ll guide you through every stage—from your initial application to the moment you get the keys. Our team is always on hand to answer questions, handle the paperwork, and ensure everything moves smoothly so you can focus on finding your dream home.
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
Is your current mortgage deal expiring? Looking to access equity or secure a better interest rate? Whether your financial situation has changed due to family circumstances, career moves, or other life events, our mortgage experts will help you find the best remortgage options. We compare thousands of products from across the market, ensuring you get the most competitive deal tailored to your needs—no matter how complex your situation may be.
We work with first-time and portfolio landlords to help them secure finance for their next property deal. Buy-to-let mortgage affordability criteria is more stringent than ever, putting a strain on rental margins. Our team of experienced buy-to-let mortgage advisers will assess your financial situation and goals to come up with a solution, including purchasing properties through a Limited Company to offset mortgage interest costs.
Relocating can be an exciting but challenging process—especially when it comes to your mortgage options. Should you transfer your existing mortgage or switch to a new deal? That’s where we come in. Whether you’re upsizing to accommodate a growing family, moving for career opportunities, or downsizing for a simpler lifestyle, our mortgage specialists will handle the legwork. We compare competitive home mover mortgage products across the market, ensuring you get the best possible deal tailored to your needs while making your transition seamless.
Thinking about keeping your current property as a rental while buying a new home? A let-to-buy mortgage allows you to do just that—giving you the flexibility to become a landlord while securing a mortgage for your next home. Managing two mortgages may sound complex, but our expert brokers will walk you through the process, helping you assess affordability, rental yields, and lending criteria to maximize your investment potential.
Not everyone fits the standard lending criteria, but that shouldn’t stop you from securing a mortgage. Whether you’re a contractor, freelancer, self-employed professional, or working in a niche industry, we have access to specialist lenders who understand non-traditional income structures. We also assist professionals such as doctors, teachers, and legal experts in finding exclusive mortgage products tailored to their careers. Our expertise ensures you’re matched with the right lender, improving your chances of approval and securing a mortgage that suits your financial profile.
Buying a home is one of life’s biggest financial commitments, so having the right protection in place is essential. From income protection and critical illness cover to life insurance and home insurance, we help you navigate the best policies to safeguard your mortgage and your loved ones. We’ll guide you through what’s necessary, what’s optional, and what provides the best coverage—ensuring you have financial peace of mind, no matter what the future holds.
Finding the right mortgage doesn’t have to be overwhelming. At Strive Mortgages, we offer expert, whole-of-market mortgage advice to homebuyers, homeowners, and investors across Central London. Our independent mortgage brokers work closely with you to understand your financial goals and secure the most suitable mortgage deal—whether you’re a first-time buyer, remortgaging, or investing in property.
We’re here to simplify the process, offering clear, unbiased advice to help you make informed decisions. Ready to get started? Contact our mortgage advisors today via phone, email, or our online form, and let’s find the best mortgage solution for you.
It doesn’t matter what stage you’re at, we’re here to help. Whether you’ve already had an offer accepted on a property or you need advice on your deposit and how much you can borrow, reach out to us today.
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Strive Mortgages is rated 5 out of 5 based on 197 Google Reviews.
Strive Mortgages Ltd is an appointed representative of PRIMIS Mortgage Network, a trading Name of Personal Touch Financial Services Ltd. Personal Touch Financial Services Ltd is authorised and regulated by the Financial Conduct Authority.
The guidance contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.
YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.
We are committed to providing a professional service to all our customers. If you are unhappy then we want to hear about it so we can try to put things right. With this in mind, we have the following complaints procedure in place.
You can make a complaint by any reasonable means including telephone, letter, or email. Our contact information: • Write to: 19 Goldsmid Road, Hove, BN3 1QA • Telephone: 01273 002697 • Email: [email protected] If you prefer, you can also refer your complaint to PRIMIS directly using the following contact details: • Write to – PRIMIS Mortgage Network, Customer Resolution Team, Ground Floor, Birmingham Business Park, B37 7YT. • Telephone: 0121 767 1139 • Email: [email protected] You can also complain via their website: https://www.primis.co.uk/privacy-notices/complaints/ The same section of the website contains more information about PRIMIS’ role in complaints handling and about how Appointed Representative relationships work.45 Albemarle Street, 3rd Floor, Mayfair, London W1S 4JL
