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At Strive, we’re an independent team of mortgage brokers who have supported thousands of buyers and home movers across London, the surrounding areas and further afield. We offer tailored advice, clear guidance and genuine local insight built on years of experience.
Whether you’re buying for the first time, moving home or investing, we’ll help you understand your options and make confident decisions. As an independent mortgage broker, our advice is unbiased and always centered around what’s right for you.
We’re known for our communication, transparency and making the process as smooth and straightforward as possible. We’re also rated 5 stars on Google and Trustpilot, with hundreds of glowing reviews from clients who value our support.
Join the thousands of clients locally who have trusted us to achieve their property goals. We’re here to help you move forward with confidence.
Our friendly, experienced team is always at the end of the phone. With decades of combined knowledge, we pride ourselves on a personal, down-to-earth approach and clear communication every step of the way. Take a look at some of our team profiles below.
Mortgage Adviser / Founder
Founder & Mortgage Adviser
Jamie has been in the mortgage industry for around 14 years and is the founder of Strive, still heavily involved as an adviser alongside running the business.
He works across the whole of the mortgage market — first-time buyers, home movers, remortgages and buy to let — with particular depth in self-employed and company director cases. After this long there aren’t many scenarios that come as a surprise, though the enthusiasm hasn’t gone anywhere since his first day in the industry.
He started Strive wanting to build something better than the usual mortgage experience. Clients seem to agree — we’re now past 300 five-star reviews on Trustpilot and Google, which Jamie rates above anything else Strive has done.
Property is a genuine interest beyond the day job. Jamie follows the market closely and usually has a project of his own on the go. Away from the desk you will rarely see him off the padel court or the tennis court. The rest of his time goes on his family, and most of what is left goes on watching football and boxing.
Jamie in the press
Jamie is a regular columnist for the Express and the Mirror, and a regular commentator for The Times, Sky News and the wider financial press. He has also appeared on television several times discussing the market. See Strive in the press.
Mortgage Adviser
Greg brings a wealth of experience to our team, having served as a Lloyds bank manager for 15 years before becoming a mortgage adviser. His extensive knowledge of the financial industry equips him to provide exceptional guidance to clients navigating the mortgage landscape. Outside of work, Greg spends time with his family. An avid Chelsea football fan, he enjoys both playing and watching football, as well as golf and cricket.
Mortgage Adviser
With eight years as a mortgage advisor, Jack offers deep expertise in both the professional and personal aspects of property. His passion extends to hands-on renovation projects, where he enjoys transforming spaces. Jack values time with friends and family, and as a devoted Brighton fan, he loves cheering on the Albion at the Amex Stadium. A keen sports enthusiast, Jack brings the same energy and dedication to his work, ensuring clients receive top-notch advice.
Mortgage & Protection Specialist
Kiran Singh is a highly experienced Mortgage & Protection Adviser with over 15 years in the financial services industry. As a CIFA-qualified professional and recipient of a prestigious British Mortgage Award in 2015, Kiran brings expertise, dedication, and a client-focused approach to every interaction.
In her current role, Kiran provides tailored advice and recommendations on mortgage and protection products, guiding clients seamlessly through the house-buying process. Over the years, she has have developed a specialisation in complex buy-to-let mortgage applications, supporting clients ranging from large portfolio landlords to those dealing with HMOs, multi-unit blocks, corporate tenancies, and more.
Customer Support manager
Tyler is a CeMAP Qualified Administrator with broker experience across Residential, Buy-to-Let, and Specialist lending sectors. Being in the Mortgage and Property industry for over 10 years; Tyler has a well rounded knowledge of the industry and its processes and is focused on delivering a smooth and successful client journey, from start to finish. Outside of work, she is a dedicated mother who enjoys staying active through dance classes, regular gym sessions, and walking her two dogs.
From first-time buyers to seasoned property professionals and everything in between, we’re your one-stop shop. Whether you need a mortgage, life insurance, income protection or cover to safeguard your home and family — we’ve got you covered. Here’s a list of some of our services:
The mortgage market can feel like a puzzle for many first-time buyers — but that’s where we come in. At Strive Mortgages, our experienced mortgage advisors in London have been helping clients secure the right deals for years. We provide clear, independent mortgage advice London buyers can trust, giving you the confidence to take your next step onto the property ladder.
From handling the entire mortgage application through to completion, our team makes the process as smooth as possible. And if you ever have questions, we’re always just a phone call away to guide you through each stage with expert support.
Moving home is stressful enough without the added worry of whether to port your existing mortgage or secure a new deal. Whether you’re upsizing to give your family more space, relocating for work, or downsizing for retirement, our expert London mortgage advisors can take the pressure off. We’ll search the market to find the most competitive home mover mortgage deals tailored to your circumstances, helping you move with confidence.
If you’re nearing the end of your mortgage term, want to release equity, or simply want to check if there’s a better deal available, our expert team can help. Changes in family or marital circumstances can also affect your finances, making a remortgage worth exploring. Whatever your reason — and no matter how straightforward or complex your situation — our specialist London mortgage advisors provide trusted remortgage advice in London, guiding you smoothly from start to finish.
We support both first-time and portfolio landlords in securing the right finance for their next investment. With buy-to-let mortgage affordability criteria now more stringent than ever, many landlords are feeling the pressure on rental margins. Our experienced buy-to-let mortgage advisors in London will review your financial circumstances and long-term goals to find the right solution — whether that’s a standard purchase or buying through a Limited Company to help offset mortgage interest costs.
If your income structure doesn’t quite fit the criteria of conventional lenders, do not dismay. We have access to many specialist mortgage lenders that cater to contractors and the self-employed. We also excel in finding bespoke products for professionals such as doctors and teachers. We can pinpoint the right lenders to increase your chances of securing a mortgage offer.
An increasing number of savvy homeowners are choosing to rent out their current property when buying a new one to live in. While this can be a smart long-term investment, it does mean taking on two mortgages — one of which will usually be a specialist let-to-buy mortgage. As an independent mortgage broker, we’ll guide you through the options, crunch the numbers, and make sure you’re making the most of your investment.
Before embarking on such a life-changing investment, it’s important to protect your future from any financial hiccups. Fortunately, as well as being top mortgage advisers, we know our stuff when it comes to life and home insurance, too. We can help you understand what mortgage protection is and isn’t mandatory and search for policies to protect what’s most dear to you.
The mortgage market can feel like a puzzle for many first-time buyers — but that’s where we come in. At Strive Mortgages, our experienced mortgage advisors in London have been helping clients secure the right deals for years. We provide clear, independent mortgage advice London buyers can trust, giving you the confidence to take your next step onto the property ladder.
From handling the entire mortgage application through to completion, our team makes the process as smooth as possible. And if you ever have questions, we’re always just a phone call away to guide you through each stage with expert support.
Moving home is stressful enough without the added worry of whether to port your existing mortgage or secure a new deal. Whether you’re upsizing to give your family more space, relocating for work, or downsizing for retirement, our expert London mortgage advisors can take the pressure off. We’ll search the market to find the most competitive home mover mortgage deals tailored to your circumstances, helping you move with confidence.
If you’re nearing the end of your mortgage term, want to release equity, or simply want to check if there’s a better deal available, our expert team can help. Changes in family or marital circumstances can also affect your finances, making a remortgage worth exploring. Whatever your reason — and no matter how straightforward or complex your situation — our specialist London mortgage advisors provide trusted remortgage advice in London, guiding you smoothly from start to finish.
We support both first-time and portfolio landlords in securing the right finance for their next investment. With buy-to-let mortgage affordability criteria now more stringent than ever, many landlords are feeling the pressure on rental margins. Our experienced buy-to-let mortgage advisors in London will review your financial circumstances and long-term goals to find the right solution — whether that’s a standard purchase or buying through a Limited Company to help offset mortgage interest costs.
If your income structure doesn’t quite fit the criteria of conventional lenders, do not dismay. We have access to many specialist mortgage lenders that cater to contractors and the self-employed. We also excel in finding bespoke products for professionals such as doctors and teachers. We can pinpoint the right lenders to increase your chances of securing a mortgage offer.
An increasing number of savvy homeowners are choosing to rent out their current property when buying a new one to live in. While this can be a smart long-term investment, it does mean taking on two mortgages — one of which will usually be a specialist let-to-buy mortgage. As an independent mortgage broker, we’ll guide you through the options, crunch the numbers, and make sure you’re making the most of your investment.
Before embarking on such a life-changing investment, it’s important to protect your future from any financial hiccups. Fortunately, as well as being top mortgage advisers, we know our stuff when it comes to life and home insurance, too. We can help you understand what mortgage protection is and isn’t mandatory and search for policies to protect what’s most dear to you.
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
These clients faced similar challenges – here’s how we helped them secure the right deal.
See how Strive helped a London accountant secure a £650,000 mortgage in Fulham after his bank offered just £185,000. We used full…
The Challenge A London-based lawyer came to us after hitting a dead end with his own bank and two separate brokers.…
A company director with low personal drawings secured over double the borrowing by using retained business profits as income, structured through specialist…
Structuring a £2.4m Coutts mortgage despite fluctuating business income and a sub-25% deposit Client profile Client: Daniel, home mover Profession: Business owner…
The Challenge Paul and Kay, co-directors of a fast-growing London-based tech company, were ready to buy their first home — a £1.1m…
London has long been a hotspot for property investors, with house prices historically showing strong gains. As a global city, it remains a desirable location for tenants, ensuring a steady demand for rental properties. However, financing a buy-to-let in London has become increasingly challenging due to high property prices, stricter lending criteria, and evolving tax and regulatory policies. With all these factors in play, securing the right mortgage advice is more crucial than ever when looking to invest in London’s rental market.
Whatever stage you’re at, it’s never too early to reach out.
View all 68 reviews on Trustpilot
Whatever stage you’re at, it’s never too early to reach out.
View all 68 reviews on Trustpilot
5 star based on 315 Google reviews
As of December 2024, the average house price in London was £549,000, showing no significant change from the previous year. This stability contrasts with the broader UK market, where the average house price was £268,087, reflecting a 4.6% annual increase.
Over the last year, there were approximately 67,600 property sales in London, marking an 18.2% decrease (15,900 fewer transactions) compared to the previous year.
You can rely on us for trustworthy, impartial advice and a high level of service that goes beyond just mortgage advice. We are here to stand by your side throughout the property-buying process to provide reassurance and save you time and hassle.
Our only motivation is your best interests, so you can be confident of getting a competitive deal that is within your comfort zone. Contact us today to get the ball rolling.
Jamie is our founder & most experienced broker. He began his journey in financial services during the credit crunch and has since gained a wealth of knowledge from the ups and downs of the property market. His passion for the industry and commitment to delivering an unrivalled customer service experience led him to establish Strive.
His “yes can do” attitude and love for the industry has made him determined to help as many people as possible achieve their home ownership aspirations and provide them with access to clear, transparent mortgage advice.
Jamie specialises in residential mortgages, buy-to-let mortgages, and complex finance deals.
