At Strive, we’re here to help you navigate the fast-paced property market with confidence. Whether you’re buying your first home, moving to a larger property, or expanding your investment portfolio, our expert team provides tailored mortgage advice to suit your needs.
We believe professional mortgage advice should be accessible to all. Whether you’re a first-time buyer, a homeowner looking to remortgage, or a landlord searching for the best buy-to-let deal, we’re here to guide you. As an independent mortgage adviser, we have access to a wide range of lenders, ensuring you get the most competitive mortgage for your situation. Our priority is finding the right deal for you by understanding your goals and securing the best terms available.
Hertfordshire offers a lifestyle that blends urban accessibility with suburban comfort. With top-rated schools, thriving towns, and direct train routes into London, the county continues to attract professionals and families alike. Green belt policies help preserve its charm, while places like Berkhamsted and Welwyn Garden City combine character with convenience. The strong rental market, particularly in commuter hotspots, makes it appealing to landlords—though navigating a fast-moving market means mortgage strategy is key for securing the right deal.
We’re a team of friendly, down-to-earth, and dedicated professional brokers with extensive experience in residential and buy-to-let mortgages across the whole market. Our business thrives on referrals and word of mouth, and we’re proud to put exceptional service at the heart of everything we do. This commitment has earned us over 200 5-star reviews on Google and Trustpilot.
We conduct most of our appointments via phone or video call, ensuring a convenient and personalised experience for our clients.
Fill out the form below and we’ll be in touch with you.
Whatever stage you’re at, it’s never too early to reach out.
View all 53 reviews on Trustpilot
5 star based on 203 Google reviews
Buying your first home? We make the mortgage process simple, guiding you every step of the way. Click here to learn more.
Navigating the mortgage market as a first-time buyer can feel overwhelming, but we’re here to make it simple. With years of experience helping buyers in Hertfordshire, our team provides the expertise you need to move ahead with confidence. From your initial application to final completion, we’ll handle the details and be just a phone call away to ensure a smooth process every step of the way.
Whether your mortgage term is coming to an end, you’re looking to release equity, or want to see if there’s a better deal available, we’re here to assist. Changes in your financial situation, family, or marital status may have you considering a remortgage—and no matter how straightforward or complex your case, our expert brokers are ready to guide you through the process.
Whether you’re a first-time landlord or managing a portfolio, we’re here to help secure the right financing for your next property venture. With stricter affordability criteria impacting rental margins, navigating the buy-to-let market can be challenging. Our experienced advisers will assess your financial goals and provide tailored solutions, including structuring purchases through a Limited Company to optimise mortgage interest costs.
Moving to a new home marks an exciting chapter, but securing the right mortgage shouldn’t add to the stress. Whether you’re upsizing for your growing family, relocating to a new area, or simplifying your life with a smaller home, we’re here to handle the hard work. Our expert team will find tailored home-moving mortgage options that align with your needs, making the process straightforward and hassle-free.
Transforming your current property into a rental while purchasing a new home can be a smart financial move, but managing two mortgages requires careful planning. A let-to-buy mortgage offers a solution, enabling you to leverage your existing property as an asset while transitioning to your next home. We’ll work with you to navigate the options, ensuring you achieve the best financial outcome for your investment.
Not all income structures fit traditional mortgage criteria, but that doesn’t mean homeownership is out of reach. Whether you’re a contractor, self-employed, or a professional like a doctor or teacher, we work with a wide network of specialist lenders who offer tailored mortgage products. We’ll help you find the right lender for your unique financial situation, ensuring you have the best chance of securing your mortgage with confidence.
Securing a mortgage is a big step, but ensuring you’re protected against unforeseen circumstances is just as crucial. We provide expert advice on mortgage protection and insurance policies, helping you understand the options available to safeguard your home and family. From life insurance to home protection, we’ll help you navigate the necessary steps to secure your future and give you peace of mind.
Whatever stage you’re at, it’s never too early to reach out.
View all 53 reviews on Trustpilot
5 star based on 203 Google reviews
In December 2024, Hertfordshire’s average house price was around £507,000, marking an annual increase of about 1.7%. Property transactions totalled roughly 25,500 for the year, down around 9% from the previous year.
Despite the slowdown, key towns like St Albans, Harpenden, and Hitchin maintained strong buyer interest, driven by limited stock and premium commuter appeal. The overall market remains one of the most stable in the South East.
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
You can rely on us for trustworthy, impartial advice and a high level of service that goes beyond just mortgage advice. We are here to stand by your side throughout the property-buying process to provide reassurance and save you time and hassle.
Our only motivation is your best interests, so you can be confident of getting a competitive deal that is within your comfort zone. Contact us today to get the ball rolling.
Jamie is our founder & most experienced broker. He began his journey in financial services during the credit crunch and has since gained a wealth of knowledge from the ups and downs of the property market. His passion for the industry and commitment to delivering an unrivalled customer service experience led him to establish Strive.
His “yes can do” attitude and love for the industry has made him determined to help as many people as possible achieve their home ownership aspirations and provide them with access to clear, transparent mortgage advice.
Jamie specialises in residential mortgages, buy-to-let mortgages, and complex finance deals.
Jamie is our founder & most experienced broker. He began his journey in financial services during the credit crunch and has since gained a wealth of knowledge from the ups and downs of the property market. His passion for the industry and commitment to delivering an unrivalled customer service experience led him to establish Strive.
His “yes can do” attitude and love for the industry has made him determined to help as many people as possible achieve their home ownership aspirations and provide them with access to clear, transparent mortgage advice.
Jamie specialises in residential mortgages, buy-to-let mortgages, and complex finance deals.
It doesn’t matter what stage you’re at, we’re here to help. Whether you’ve already had an offer accepted on a property or you need advice on your deposit and how much you can borrow, reach out to us today.
Useful Links
Strive Mortgages is rated 5 out of 5 based on 206 Google Reviews.
Strive Mortgages Ltd is an appointed representative of PRIMIS Mortgage Network, a trading Name of Personal Touch Financial Services Ltd. Personal Touch Financial Services Ltd is authorised and regulated by the Financial Conduct Authority.
The guidance contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.
YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.
Strive Mortgages Ltd. 45 Albemarle Street, 3rd Floor, Mayfair, London W1S 4JL.
Company registration number 14076989. Registered in England & Wales.
We are committed to providing a professional service to all our customers.
If you are unhappy then we want to hear about it so we can try to put things right. With this in mind, we have the following complaints procedure in place.
You can make a complaint by any reasonable means including telephone, letter, or email.
Our contact information:
• Write to: 19 Goldsmid Road, Hove, BN3 1QA
• Telephone: 01273 002697
• Email: [email protected]
If you prefer, you can also refer your complaint to PRIMIS directly using the following contact details:
• Write to – PRIMIS Mortgage Network, Customer Resolution Team, Ground Floor, Birmingham Business Park, B37 7YT.
• Telephone: 0121 767 1139
• Email: [email protected]
You can also complain via their website: https://www.primis.co.uk/home/customers/complaints/. The same section of the website contains more information about PRIMIS’ role in complaints handling and about how Appointed Representative relationships work.45 Albemarle Street, 3rd Floor, Mayfair, London W1S 4JL
