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At Strive, we’re an independent team of mortgage brokers who have supported thousands of buyers and home movers across London, the surrounding areas and further afield. We offer tailored advice, clear guidance and genuine local insight built on years of experience.
Whether you’re buying for the first time, moving home or investing, we’ll help you understand your options and make confident decisions. As an independent mortgage broker, our advice is unbiased and always centered around what’s right for you.
We’re known for our communication, transparency and making the process as smooth and straightforward as possible. We’re also rated 5 stars on Google and Trustpilot, with hundreds of glowing reviews from clients who value our support.
Join the thousands of clients locally who have trusted us to achieve their property goals. We’re here to help you move forward with confidence.
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
From first-time buyers to seasoned property professionals and everything in between, we’re your one-stop shop. Whether you need a mortgage, life insurance, income protection or cover to safeguard your home and family — we’ve got you covered. Here’s a list of some of our services:
Navigating the mortgage market as a first-time buyer can feel overwhelming, but we’re here to make it simple. With years of experience helping buyers in Hertfordshire, our team provides the expertise you need to move ahead with confidence. From your initial application to final completion, we’ll handle the details and be just a phone call away to ensure a smooth process every step of the way.
Moving to a new home marks an exciting chapter, but securing the right mortgage shouldn’t add to the stress. Whether you’re upsizing for your growing family, relocating to a new area, or simplifying your life with a smaller home, we’re here to handle the hard work. Our expert team will find tailored home-moving mortgage options that align with your needs, making the process straightforward and hassle-free.
Whether your mortgage term is coming to an end, you’re looking to release equity, or want to see if there’s a better deal available, we’re here to assist. Changes in your financial situation, family, or marital status may have you considering a remortgage—and no matter how straightforward or complex your case, our expert brokers are ready to guide you through the process.
Whether you’re a first-time landlord or managing a portfolio, we’re here to help secure the right financing for your next property venture. With stricter affordability criteria impacting rental margins, navigating the buy-to-let market can be challenging. Our experienced advisers will assess your financial goals and provide tailored solutions, including structuring purchases through a Limited Company to optimise mortgage interest costs.
Not all income structures fit traditional mortgage criteria, but that doesn’t mean homeownership is out of reach. Whether you’re a contractor, self-employed, or a professional like a doctor or teacher, we work with a wide network of specialist lenders who offer tailored mortgage products. We’ll help you find the right lender for your unique financial situation, ensuring you have the best chance of securing your mortgage with confidence.
Transforming your current property into a rental while purchasing a new home can be a smart financial move, but managing two mortgages requires careful planning. A let-to-buy mortgage offers a solution, enabling you to leverage your existing property as an asset while transitioning to your next home. We’ll work with you to navigate the options, ensuring you achieve the best financial outcome for your investment.
Securing a mortgage is a big step, but ensuring you’re protected against unforeseen circumstances is just as crucial. We provide expert advice on mortgage protection and insurance policies, helping you understand the options available to safeguard your home and family. From life insurance to home protection, we’ll help you navigate the necessary steps to secure your future and give you peace of mind.
Outstanding service and clear communication are at the core of what we do. But don’t just take our word for it—read firsthand experiences from our clients and discover why they rate us a 5-star mortgage broker.
Hertfordshire offers a lifestyle that blends urban accessibility with suburban comfort. With top-rated schools, thriving towns, and direct train routes into London, the county continues to attract professionals and families alike. Green belt policies help preserve its charm, while places like Berkhamsted and Welwyn Garden City combine character with convenience. The strong rental market, particularly in commuter hotspots, makes it appealing to landlords—though navigating a fast-moving market means mortgage strategy is key for securing the right deal.
Whatever stage you’re at, it’s never too early to reach out.
View all 54 reviews on Trustpilot
Whatever stage you’re at, it’s never too early to reach out.
View all 53 reviews on Trustpilot
5 star based on 203 Google reviews
In December 2024, Hertfordshire’s average house price was around £507,000, marking an annual increase of about 1.7%. Property transactions totalled roughly 25,500 for the year, down around 9% from the previous year.
Despite the slowdown, key towns like St Albans, Harpenden, and Hitchin maintained strong buyer interest, driven by limited stock and premium commuter appeal. The overall market remains one of the most stable in the South East.
You can rely on us for trustworthy, impartial advice and a high level of service that goes beyond just mortgage advice. We are here to stand by your side throughout the property-buying process to provide reassurance and save you time and hassle.
Our only motivation is your best interests, so you can be confident of getting a competitive deal that is within your comfort zone. Contact us today to get the ball rolling.
Jamie is our founder & most experienced broker. He began his journey in financial services during the credit crunch and has since gained a wealth of knowledge from the ups and downs of the property market. His passion for the industry and commitment to delivering an unrivalled customer service experience led him to establish Strive.
His “yes can do” attitude and love for the industry has made him determined to help as many people as possible achieve their home ownership aspirations and provide them with access to clear, transparent mortgage advice.
Jamie specialises in residential mortgages, buy-to-let mortgages, and complex finance deals.
